Take the Extras Out of Your Business and Thrive!
As you’re developing your business you’re going to have a lot of ideas for new products and services. Perhaps you already have.
It’s likely that some of those offers will resonate far and wide and you’ll attract a lot of customers/clients with them. And others perhaps not so many!
Of course, there are many reasons why some offers sell and other don’t but instead of dissecting all the reasons WHY one offer does better than others I want to get straight to the heart of the matter.
The truth is every THING you create - product or service - starts in the same place…with YOU. YOU are the starting place for all your creations.
And there are many ways to start a new creation. You might get a download of inspired ideas! You might feel inspired by something you see or read. Maybe you even see something somebody else created and that leads you to create something similar. Sometimes maybe you create something because somebody requested it or told you to.
Remembering your own creation process, how did you choose what to include in each of your creations?
Why did you add this thing and that thing? Why did you choose to do it one way over another? Why did you choose to create it in the first place? And in the end, how did you ultimately feel about your creation?
What I’m getting to is this: many, many times our creations are embellished with EXTRAS. Sometimes these extras might serve to make our creations stronger and sometimes the opposite is true.
Adding “the extras” is something we each need to watch out for. It’s tempting to add “more”, but you know as well as I that more isn’t always better. In fact, I think most of us like things quite simple! We like simple solutions to our problems. Simple answers to our questions. After all, our lives are quite complicated so anything that makes life simpler is attractive!
Identifying the extras in your business will help you see what can be whittled away, leaving you with a very clear offer that is a powerful reflection of the gift you are sharing.
Next week we’ll continue this conversation with tips on how to identify the extras and how to avoid them.
(c) 2010 Cari Vollmer Life On Track, LLC
