5 Choices You Need To Make To Keep Your Business Focused and Simple
Often when I’m working with new clients they are confused over what they should be doing in their business to create the results they want.
They are frustrated because there is so much they could do and they can’t clearly see what they should be focusing right now.
I’ve always believed “less is more”, in all areas of life, including business. I also believe in building a strong foundation for your business. A foundation made up of a simple marketing and product/service focus will help you to powerfully position yourself as an expert, while also allowing you to work less and make more.
To get started there are 5 choices - or decisions - you need to make regarding your foundation. Once these decisions have been made and you know they’re working for you your job is to keep adding to the strong foundation you’ve already started.
1. Choose Your Specialty: This is the work you want to become known as an expert in. What one thing are you great at that helps solve a big problem or problems for…
2. Choose Your Target Market: This is the group of people you feel called to serve. This is a group of people that have a problem or challenge your specialty can help solve.
3. Choose A Way to Share Your Gift: Now, how do you want to share your specialty, or gift with your target market? Examples could be: one-on-one services, workshops, writing a book, hosting a live event, teleclasses and boot camps.
4. Choose A Way to Share Yourself: How will you stay connected with your target market - the group you feel called to serve? Marketing is all about clear communication and connection. People buy from those they know, like and trust. What can you do to build the know, like and trust factor with your target market? Examples include: publishing a regular email newsletter, face-to-face networking, using a keep in touch marketing vehicle like Send Out Cards, or utilizing social media outlets like Facebook and Twitter.
5. Choose Three Ways You Can Add Value: OK, so once you choose your specialty now you can figure out different ways you have of adding value. Adding value is a core ingredient in attracting more and more clients to your practice. But remember the value you add has to be something YOUR CLIENT really wants and needs. You might be able to think of a lot of things you could do for them but it really only counts if they find it useful. Examples include: writing articles for your ezine you know your target market is interested in, creating add-on programs that support your client’s “next steps”, being easily accessible to answer questions they have.
(c) 2010 Cari Vollmer Life On Track, LLC
